Category Archives: Videos

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SoFlo in the sand (Dubai)

We present to you a little preview of what’s to come from our SoFlo in Dubai tour a few months ago. Skating doesn’t always work out the way we want it to, and it showed over in the Middle East. Took some falls, whiped some blood, maybe lost a Gopro or two. But we made it. Even in the 115 degree heat.

Take a look at the boys taking some spills, and get ready for what’s to come.

Featuring: Jon Fromm, Justin Finley, George Holmquist, Muhammad Muhammad, and more

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Justin Finley // 2014 Heatwave

Justin Finley // Heatwave 2014 from SoFlo Collective on Vimeo.

Justin Finely (33) nicknamed Grover or LT. Dan for various reasons has become a staple part of the SoFlo Collective in the past year.

This year was huge for him. He ventured across the pond to Barcelona on our “Hola Tour”, built all the amazing obstacles for the Panhandle Pow Wow, and travels around the states building epic courses for a thing called “the battle frog”. While having such a crazy life, justin also manages day to day operations here at SoFlo by filling orders and doing the things that make the collective continue to function.

This footage has compiled over the year and it really shows how raw, amazing and crazy Justin’s skating really is. So sit back grab a beer, your sea legs and a cape, and give yourself a watch!

Edited By: Kenrick Chiocca & George Holmquist
Filmed By: George Holmquist, Kenrick Chiocca, Tim Deaton, Cameron Joel McEachin, Safe journey, Rob Squire

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Safe Journey – Heatwave 2013

Starting off the first of the Heatwave Series from Soflo is Safe Journey.

For our first Heatwave, we could think none other better than our brother Safe Journey. Safe has been a staple part of the SoFlo crew since its inception. His trick selection and attention to detail are spot on. Oh, and did we mention he’s 32? And he’s got no signs of letting up. So watch Safe shred in our main segment “Heatwave”.

Edited By: George Holmquist
Filmers: George Holmquist, Kenrick Chiocca, Justin Finley, Jon Fromm, Danny Mejia, Rob Squire, Matt Genna

Music By: Knokz – “Show em what you made of”

2013 Pow-Wow Pro/Am – SoFlo Edit

“This year’s Panhandle Pow-Wow was postponed due to rain on Friday and Saturday but was up and going Sunday after a few days of rain at Kona Skatepark in Jacksonville, Florida. Overall everyone had a great time and the Pow-Wow will keep growing.” – Kenrick

Filmed & Edited by Kenrick Chiocca

1. Jon Cooley
2. Chris Dafick
3. Carson Starnes
4. Chris Smith

Best Trick
Joey Chase with the sweat stance drop into the bank

Goodbye 2012

Soflo’s first release featuring skating from the Crew’s outings in 2012…… Like it or not

Skaters: Jon Fromm, George Holmquist, Matt Genna, Rob Squire, Safe Jounrey, Omar Rodriguez, Kenrick Chiocca, Justin Finley

Filmed & Edited By: George Holmquist 
Additional Filmers: Frankie Terranova, Justin Finley, Kenrick Chiocca, Danny Mejia